multeepurpose® Clothing Co.– Effortless Activism™

October 13th 2008
Multeepurpose participates in the 5th annual Hollywood Life Style Awards, gifting the hottest new designs to celebrities such as Kristen Bell, Molly Sims, AnnaLynne McCord, Holly Madison, Sophia Bush, Lily Collins, Rose McGowan, Emmy Rossum, Jamie Lynn Sigler, Eve, Ludacris, Tila Tequila, amongst many others.

October 7th 2008
Multeepurpose Sponsors the Womens Gathering in Ithaca, NY bringing together the 13 Indigenous Grandmothers from all over the world, North and South America, Asia, Africa and Europe. + View Site

September 27th 2008
Multeepurpose Sponsors Abbot Kinney Festival and their green fashion market place Connected produced by Pink Cloud Events. + View Pictures

September 26, 2008
Multeepurpose signs partnership agreement with Art Miles Mural Project to promote global youth art projects culminating in the first ever youth art project which will be the shape and size of the 3rd largest pyramid in Egypt, and function to house a global peace summit in Cairo, Egypt 2010. + View Art Miles website

Multeepurpose Announces Launch of T3 Concept Store
Multeepurpose Announces Launch of T3 Concept Store – Tea, Tee Shirt and Technology – bringing you the finest organic teas and Italian espresso beverages, organic coffees, French pastries, Gourmet Homemade Cookies, Do-It-Yourself hand rolls, Open FREE WIFI with pay-carbon offset print access, and of course the latest socially and eco-conscious multeepurpose® Tees.

September 19th and 20th

Multeepurpose Concept Store Pre-Launch and Eco-Sample Sale Event. Guests mixed and mingled around the hottest eco-fashion at this hipster eco-fashion event in multeepurpose's newly opened Downtown LA Concept Store. Sponsored by Steaz Sparkling Green Tea, Paraducci Wine. Multeepurpose also partnered with Cool Green (An Eco-Fashion organization that plants trees all over the world) and greenROHINI (one of the hottest eco-fashion houses in LA) to bring you an evening and afternoon of shopping with purpose!

+ View Pictures

Sept 1st 2008

Multeepurpose partners with Tish Lampert acclaimed International Photo Journalist and Activist for her new photographic book Dissent: Mindwashing America coming out this fall. This amazing collection of rare images taken over the last 40 years of civil gathering and political protest will be published in Fall 2008 and be accompanied by an Edgy Tee Shirt Collection produced by Multeepurpose. Check back soon for more information.

www.tishlampertimages.com

Multeepurpose Partners with CoolGreen Fashion
Multeepurpose Partners with CoolGreen Fashion – An organization dedicated to planting trees and eliminating carbon from the planet to plant trees all over the world, including our announcement to begin developing a joint project to replant the endangered mangroves in Southeast Asia. + View Cool Green's Site

Tori Spelling : September 2008
Tori Spelling grabs a multeepurpose Clothing Co. tank in support of ridding the world of Child Abusers at the 2008 MTV Video Music Awards gifting salon. She had a ton of designer duds to choose from but picked one of our hottest fall tanks, made sweatshop free in Los Angeles. + View Pictures

Multeepurpose Concept Store Pre-Launch and Eco-Sample Sale Event

September 19th and 20th - Multeepurpose Concept Store Pre-Launch and Eco-Sample Sale Event. Please join us for good times, great food, cool drinks and hot eco-fashion at this hipster eco-fashion event in our newly opened Downtown LA Concept Store. Partnering with Cool Green (An Eco-Fashion organization that plants trees all over the world) and greenROHINI (one of the hottest eco-fashion houses in LA) to bring you an evening and afternoon of shopping with purpose!

Alter Eco Photos: Summer 2008
Summer 2008 - Supermodel Angela Lindvall modeling in multeepurposes Alter Eco photo shoot wearing an inspiring 100% organic cotton eco “Be Green” tee featured in Planet Green. + View Pictures

AUGUST 2008 : Wildlife Event
08.08 - Multeepurpose CEO, Jeff Toolan, celebrates at the California Wildlife 10th Anniversary. Multeepurpose sponsors the California Wildlife Centers Way Wild Event in Aug. 2008 + View Pictures

Multeepurpose is featured on Discovery's New Network Planet Green
Multeepurpose is featured on Discovery's New Network Planet Green. + Planet Green website

JUNE 29th 2008 : "M.P. Mixer"
6.29.08 - Multeepurpose celebrates the grand opening of their new downtown space. The mixer came together with a festive array of music, art, and fashion. + View Pictures

June 2008 : Warped Tour Eco Initiative 2008
MULTEE.PURPOSE hits the road to helps sponsor this year’s Vans Warped Tour Eco Intiative (www.warpedtour.com) to raise awareness about the importance of recycling, alternative energy and conservation of the environment with the people at Earth Echo (www.earthecho.org). + View Pictures

June 20th 2008 : MP Fashion Show
Multeepurpose sponsors fashion showcase featuring eco-friendly vintage recycled designs at Area Night Club in Los Angeles. + View Pictures

Installation: “It’s not Straws”
Multeepurpose features cutting edge recycled art entitled “It’s not Straws” by artist, actress, and comedian, Lindsey Ames.

African and Social Activism Photo Exhibit @ MP headquarters
World class photographer, Tish Lampard, exhibits social activist and an African Photo exhibit, highlighting endangered Congo gorillas and African children photographs at multeepurposes new space + view pictures

Commemorating Raphael Lemkin's 1948 Genocide Convention
Multeepurpose launches partnership with world class photographer Tish Lampert to make purposeful tees for their fall collection to raise awareness of genocide, past present and future! + View tees

Breast Cancer Fund
Multeepurpose sponsors tee shirts at the Breast Cancer Funds Climb Against the Odds event, which took place at Mt Shasta in June 2008 to support breast cancer survivors.

Essay and Poster Contest
Multeepurpose and Effortless Activism sponsor Facing History and Ourselves a genocide themed essay and poster contest in remembrance of the Raphael Lemkins 1948 Genocide Convention.

Youth Mural Project
Multeepurpose launches a partnership with Art Miles Mural Project Joan Toffiellis will produce a full line of eco-friendly youth-inspired designs by children from all over the world.

MAY 2008 : THE CONCERT TO END GENOCIDE
Multeepurpose sponsors the Concert to End Genocide in association with Participant Medias Darfur Now and UCLA Mighty Mic’s to benefit US Doctor for African mobile clinic initiative, to stop genocide now and forever. THE CONCERT TO END GENOCIDE! May 29th 2008 at UCLA. . For more information email jeff@multeepurpose.com + view pictures

October 2007

Multeepurpose launches a new partnership with the Rainforest Foundation as part of their Effortless Activism Campaign. Over the years, the Rainforest Foundation and it's local partners have demonstrated that supporting rainforest peoples in their efforts to establish title to their traditional lands is an extremely effective strategy for protecting the world's rainforests and fighting against global climate change while establishing basic human rights. For more information please visit www.rainforestfoundation.org

+ View Picture

June 2007
MULTEE.PURPOSE hits the road to helps sponsor this year’s Vans Warped Tour Eco Intiative (www.warpedtour.com) to raise awareness about the importance of recycling, alternative energy and conservation of the environment with the people at Earth Echo (www.earthecho.org). + View Pictures

May 2007
MULTEE.PURPOSE partners with US Doctors for Africa? (usdfa.org) and launches a great new design to benefit US Doctors for Africa and their goal of sending a 747 Mobile Health Clinic to assist with urgent medical needs in Africa!

February 2007
MULTEEPURPOSE sponsors Cocktails for a Cure . They work directly with TNT (Team in Training) who are the world's largest endurance sports training program. The program provides opportunities for caring individuals to raise money for blood cancer research by offering training to run or walk marathons or participants in triathlons and 100-mile bike rides. + View Pictures

January 2007

MULTEEPURPOSE totally revamped our myspace profile. Tell us what you think, we’d love to get your feedback. Become our friend for special discounts and information about upcoming concerts and events.

+ Visit Profile

December 2006

Welcome to our newly designed website. Come back soon to view our next line of apparel.

Contact us at www.myspace.com/effortlessactivism and comment on the changes.

December 2006

Welcome to our newly designed website. Come back soon to view our next line of apparel.

Contact us at www.myspace.com/effortlessactivism and comment on the changes.

October 2006

Multeepurpose had an amazing summer promoting Freedom of Speech and Expression at the 2006 Vans Warped Tour (Warpedtour.com) Teaming up with Dr. Madd Vibes, also known as Angelo Moore the lead singer of Fishbone to produce the Dr. Madd Vibes Medicine Cabinet, an interactive experience filled with poetry, music, and art all done to encourage youth participants to learn how to express themselves. Watch a video.

Multeepurpose Forges partnership with the National Center for the Preservation of Democracy, to promote freedom of speech and democratic literacy among youth at 2006 Warped Tour. To learn more please visit www. ncdemocracy.org